Hark the Heralds

This season’s hottest accessory isn’t a coveted bag or a must-have boot. No, this year’s honor goes to humble hair accessories that have transformed into stylish swans—from supersized, blinged-out bobby pins and barrettes with cheeky sayings to velvet scrunchies, dramatic silk turbans and elegant bows.

Kitsch dinner scrunchie bundle, $42, available at mykitsch.com

Hair accessories stole the show on fall/winter runways with everything from look-at-me pearl logo barrettes at Chanel to chains woven into hair at Christian Siriano. While Rodarte opted for oversize bows and bold, provocative floral headbands, Dolce & Gabbana channeled princess vibes with tiara-style headbands. And, of course, Oscar de la Renta, a design house that always keeps it classy, made a simple statement with velvet bows on low-slung messy ponytails.

Rodarte floral honey brass crown with Swarovski crystals and built-in combs, $1,748, available at rodarte.net

But punctuating tresses with notice-me hair embellishments that look more posh than pre-teen pageant queen is an art. To keep the vibe fresh, not frilly, we sought the advice of Cassandra Thurswell, founder of LA-based accessories brand Kitsch, a cult favorite of both celebrities and insta-famous mavens alike.

Simone Rocha crystal tiara headband, encrusted with glossy beads and transparent blooms, $440, available at nordstrom.com

Before founding Kitsch in 2010, Thurswell was a jewelry designer who created private-label jewelry for brands such as Anthropologie. Now, Kitsch has recently released its eagerly awaited and buzzed-about third hair accessories collaboration with celebrity hairstylist Justine Marjan.

Montage Magazine asked Thurswell to update us on this latest trend.

Gucci crystal tortoise resin single hair barrette, $400, available at gucci.com

Montage Magazine: There’s such a fun femininity to all of the hair accessories this season, from elegant to cheeky. What do you think is fueling this excitement for hair adornments?

Cassandra Thurswell: I think social media has pushed hair accessories to be more in the spotlight. With images being from the shoulders up, it’s a perfect way to add dimension to a photo. It’s also such a fun way to dress up a look without a lot of effort.

Dolce & Gabbana’s fall/winter 2019 Barocco collection featuring jeweled crowns and headbands, available at dolcegabbana.com, courtesy of Dolce & Gabbana

MM: What initially pushed you to launch the Kitsch brand?

CT: I’m from a small town in Wisconsin and my shopping options were limited. Though I’ve always been very simple with my style, a hair elastic was something I used every day. I always wondered why it couldn’t be more chic! Most of the products in our line are elevated versions of your everyday basics. I wanted Kitsch to be an attainable line of beauty accessories that were higher-end than what you found at the drug store, but still at attainable price points.

Chanel large pearl tie hair accessory, $400, available at chanel.com

MM: What’s the key to pulling off hair accessories if you’re not a 20-something?

CT: Just like jewelry, hair accessories come in a variety of styles and designs. I think staying true to your personal style is all you need to not have it look like a costume. If you’re comfortable with chunky statement earrings, then a padded headband could make an of-the-moment look. If you’re more minimal, a smooth blowout with a simple gold bobby pin near your hairline might be all you need.

By Michelle Dalton Tyree

Feature Image: Dolce & Gabbana’s fall/winter 2019 Barocco collection featuring jeweled crowns and headbands, available at dolcegabbana.com, courtesy of Dolce & Gabbana