The Art of Fashion, a campaign that Neiman Marcus launched in 1994, began with a 24-page portfolio in Harper’s Bazaar and featured 30 forward-thinking designers shot by one of the world’s most iconic photographers, Richard Avedon. The campaign, the first of its kind, left an incredible mark in fashion history every Spring and Fall as the Art of Fashion comes alive by showcasing the season’s most exhilarating fashions through the lens of the best in class photographers. For Spring 2017, Neiman Marcus’s legendary campaign was shot by photographer Geof Kern, who holds the distinction of photographing the book’s first ever cover over 20 years ago.
According to Neiman Marcus Fashion Director Ken Downing, fashion’s mantra for the coming season is “exuberant, effusive, a little elusive . . . Designers set the stage for Spring 2017 and it’s all about unapologetic indulgences,” he says.
On the Art of Fashion runway fashion show held at Neiman Marcus in Fashion Island, the catwalk wowed with ruffles and flounces creating modern day romance, skin bared under high-slit skirts or coquettish off-the-shoulder tops, menswear shirts redefined with subtle sexiness, embellishments and decorations which broke every rule, and neutrals paired with olive—the new black. Not to be ignored were patterns and prints, flowers and stripes. “Eye catching pieces give you permission to break the rules that once defined night and day,” says Downing.
Designers features included Tom Ford, Stella McCartney, Proenza Schouler, Valentino, Dolce & Gabbana, Brunello Cucinelli, Givenchy, Christian Dior, Monique Lhuillier, Balmain, Alexander McQueen, Christian Louboutin, Oscar de la Renta, Prada, Fendi, Saint Laurent, Elie Saab Couture, Narciso Rodriguez, Victoria Beckham, Jonathan Simkhai Gowns and more.