Thanks to Christian Dior’s recent partnership with 11 talented artists and designers, Dior lovers can now celebrate the label’s new home decor line, Dior Maison. Offered exclusively at The House of Dior boutique in London’s upscale Mayfair district, visitors can delight in everything from porcelain plates to oversized paperweights, a teapot and hand-embroidered linens for the home.
After working for fashion designer Robert Piguet and couturier Lucien Lelong, respectively, Dior founded his own fashion house in Paris in 1947. His first boutique, which was located at 30 Avenue Montaigne, had a section dedicated to the home. In honor of this genre, The House of Dior is the only store to carry the swank Dior Maison collection and its limited-edition wares. With well-known New York City architect Peter Marino’s vision spearheading the largest Dior establishment in the United Kingdom, shoppers will delight in the boutique’s artwork (ogle the sculpture by Tony Cragg in the stairwell), neo-Louis XVI-styled furnishings, and fancy the contrast between its stone walls and silk carpets. Marino not only designed the New Bond Street space but he also contributed three autographed bronze boxes to the Dior Maison collection.
“It’s pretty amazing that Marino, an American architect, has had the opportunity to make such large contributions to a historically French company,” says Michel Smith Boyd, principal designer and owner of SmithBoyd Interiors. “Designing multiple locations of Dior’s showrooms has clearly prepared him to interpret for the line’s new venture.” Marino’s boxes, which were inspired by his own collection of cabinets, reveals his up-close-and-personal relationship with the precious metal. According to Marino, “I love the sensual nature of bronze. It’s an incredibly beautiful and powerful material.”
Several other notables joined together to bring this chic home collection to life. Adding a touch of playfulness to Dior Maison, designer Michael Cailloux created a deck of cards with a four-leaf clover, star and lily-of-the-valley drawings—all favored charms that Dior carried in his pocket. Cailloux also made a series of limited-edition notebooks, which are perfect additions to a bookshelf or coffee table.
Many items in the home collection, like Hubert le Gall’s plant-like valet trays, were inspired by Monsieur Dior’s gardens in Granville, France. “The pieces are understated and classic,” Smith Boyd says. “The person that owns these is a collector and curator of fine things.” One of his favorite Dior Maison items is Véronique Taittinger’s porcelain plates. “I love the dinnerware and how the geo[metric] pattern is a nod to the quilting found on Dior handbags,” Smith Boyd notes.
With a stunning collection that rivals any other opulent home decor fashion label, Dior Maison’s destiny looks very bright. “The future of this line is going to appeal to an even more pointed target audience,” Smith Boyd says. “There are so many competitors in the marketplace that each designer line has to evolve into one that tells a really specific story in order to stand apart.” Dior Maison’s designers do this storytelling very well. And as the collection evolves with new collaborations, it will continue to speak to the legacy of Dior and his fine following.
Discover the Dior Maison home line with a look at these curated favorites, all available at The House of Dior boutique in London with prices available upon request.
By Laura Janelle Downey
Photos Courtesy of Dior