Through the “Coastal Chords” program, from now through September, Music-loving guests at Montage Laguna Beach can borrow Taylor Koa GS Mini guitars and gather around the Ocean Lawn on Fridays and Saturdays from 4-6 p.m. to participate in a fireside performance led by a local, professional musician. In partnership with leading manufacturer of premium acoustic guitars, Taylor Guitars, guests have the opportunity to borrow and play a one-of-a-kind guitar throughout the duration of their stay.
“We’re hoping “Coastal Chords” will bring musically-driven guests together by offering the opportunity to experience the Laguna Beach culture and practice music with the convenience of not having to travel with their instruments,” said Rick Riess, Vice President, Montage Hotels & Resorts and Managing Director of Montage Laguna Beach.
A leader in the arts since its development in the early 1900s, the city of Laguna Beach is home to some of Southern California’s finest artists and musicians. The city hosts events throughout the year including the acclaimed Laguna Beach Music Festival and the premier fine art show, Festival of Arts. This new program from Montage Laguna Beach continues the resort’s commitment to the arts and encourages guests to show off their talents and creative hobbies.
“Traveling to new places can be inspiring. Sometimes a change of scenery is what we need to inspire creativity,” said Tim O’Brien, Vice President of Marketing at Taylor Guitars. “That’s why we’re excited to partner with Montage Laguna Beach— an incredible resort with song-worthy views —offering guests an opportunity to enjoy a world-class guitar. playing experience with our most popular model—the Taylor GS Mini—as part of their stay.”